Tidying Up with Marie Kondo (Netflix)

Creative Direction • Marketing Strategy • Video Production • Social Campaign Concepting 

To promote Tidying Up With Marie Kondo, we knew we had to capture people’s hearts at every beat of the campaign - and when better to do that than during the holidays? Our message was simple: New year, New joy. The trailer, alone, reached over 5 million organic views and made headlines for its tear-jerker effect. What happened next no one could have expected…The series launched and the internet couldn’t get enough of Marie Kondo. To capitalize on the outsized buzz, we reacted with a viral social campaign that gave fans the chance to win a free consultation with Marie Kondo by posting photos of things that spark joy. The result? Thousands of user-generated posts.