QUEER EYE x NAILED IT! CROSSOVER — Shauna Hakim-Miller

Queer Eye x Nailed It! Crossover Episode (Netflix)

Creative Direction • Video Production • Social Strategy & Campaign Concepting

As part of a strategy to reach viewers in the heartland of the US, I identified an opportunity to cross-promote two of Netflix’s flagship reality series, Nailed It! and Queer Eye, by producing a special social-only crossover episode where the Fab Five were invited to compete in a Nailed It! bake-off. The content was so strong that it was added to Netflix as an official episode of Nailed It! Season 2. Within 2 weeks, the episode directed 250,000 viewers to watch episode 1 of Queer Eye and succeeded in reaching over 2.5 million views on social, in addition to dozens of earned media headlines.

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Queer Eye x Nailed It! Crossover Episode (Netflix)

I'M WITH THE BAND: NASTY CHERRY

CHILLING ADVENTURES OF SABRINA x NAILED IT! CROSSOVER