The Chilling Adventures of Sabrina x Nailed It! Crossover Episode (Netflix)

Creative Direction • Video Production • Social Strategy & Campaign Concepting

When word got out that Chilling Adventures of Sabrina star Kiernan Shipka was a big fan of Nailed It!, I identified an opportunity to cross-promote both shows by producing a special social crossover episode where Kiernan and costars Lucy Davis and Miranda Otto were invited to compete in a Nailed It! bake-off. The episode reached over 5 million views across social, in addition to wide press coverage.