#BakeYourSelfie (Netflix)

Social Strategy & Campaign Concepting • Video Production

When season 1 of amateur baking competition show Nailed It! launched, the fan love came pouring in, and so did the questions about how to become a contestant. To capitalize on all the interest, we launched a casting contest campaign on social media to help us find the next batch of contestants. The challenge? Baking a self-portrait cookie and posting it to social using the hashtag #bakeyourselfie. The response was enormous with nearly 10,000 entries across Twitter, Facebook, and Instagram.