Sleighed It! Original Series (Netflix)

Creative Direction • Video Production • Social Strategy & Campaign Concepting

With a surge of Netflix Christmas movies slated to launch around the same time, I saw an opportunity to create a crossover series that showcased the joy and breadth of Netflix’s holiday programming. Enter Sleighed It!, a spinoff web series (inspired by Nailed It!) where stars of Netflix’s holiday programming (including Brent Morin, Ashley Tisdale, and Isabela Merced) come together to compete in themed baking challenges to become the first-ever Sleighed It! Champion.  The series resulted in millions of views across social media, and lots of press pickup, helping to create the narrative that Netflix is your home for the holidays.