The Curious Creations of Christine McConnell (Netflix)

Creative Direction • Marketing Strategy

When it came to creating the marketing assets for sitcom meets baking show The Curious Creations of Christine McConnell, I used a line from the script (“this is our home and it’s a place where the strange and unusual are safe and welcome”) as my creative north star. The quirkiness of the trailer spoke to fans as it reached over 2 million views across YouTube and Facebook.